The customer is now on your page, looking for the perfect
product that fits his/her need.
The very last step is convincing the customer to click the
“add to cart” button.
With an appealing product description.
This means – the product description is one of the most
important aspects of your online shop when it comes to conversion.
Having a good product description
on your online shop is as important as having great images or a technically
flawless website. A good product description not only improves the customer
experience but also helps you to boost your sales with attractive product copy
that actually sells.
Before we dive into how to write
an attractive product description let’s define what is a Product Description - A product description is a form of marketing
copy that provides all the information and details of your product on your
In an online world, you do not have
any salesman that would educate customers about which product you offer or
sell. But an attractive product description that describes your product in
detail with lucid language would make great sense to help you seal the deal
with your online visitors.
How to Write an Attractive Product
Know Your Audience
The more you know your audience the better you will be able to write
your product description. Good market research will help you to draft a buyer
persona that will give you an idea of which individuals your online business is
Focus on Features and Benefits
A good product description should
focus on the product’s features and benefits. Obviously, the features are a bit
more clear and on point. The benefits will require a bit more creativity and
understanding of your target audience. Don’t forget to use some powerful words
like Absolute, Elegant. Remarkable, Amazing, that makes it more authentic and
Once you get a clear idea about
your target audience try to touch their emotional pain points. Customers are
always on the look for a solution to their problem in the form of a product.
Emotions always inspire a person to buy products that fit them.
Product Images & Videos
A good product copy merges well with the images of the product. Images give a closer look from every angle for the customers to visually get enticed to buy the product. And sometimes images don't do justice to your product, and that's where videos come into play. They are a great tool to show your product in use and even for a quick tutorial, apart from showing the product in 360°. They are very essential in your product description write-up.
Make It Readable
Generally speaking, customers would
get bored reading your long product descriptions. Our eyes are like scanners
they read only those points that make sense to them. For this adding bullet points can do wonders,
VistaShopee lets you sort out long descriptions into tabs where short and brief
product explanations can be presented in bullet point form.
Make it SEO Friendly
Write your product description
keeping in mind the right targeted keywords. From an SEO point of view infusing
the right keywords will help your rank your page in the search engine results
page. VistaShopee makes your SEO practices effortless with inbuilt SEO tools
like Header tags and Meta Descriptions. Some keyword research tools like
Ubersuggest will help you find out some amazing keywords.
Now VistaShopee makes it possible for you to skyrocket your business with your own website and a PWA app giving you the needed resource to make your mark in the online world.
Today every business has a website and everyone in the
online business world is fetching for that one customer that would give sales
to their business.
But however, it doesn’t matter how great your business
is—it will fail if people don’t get to know about what services or products you
offer. But how can you get the word out to your community about your company
and attract new customers?
With local search engine optimization services, you’ll improve
your visibility and gather a lot more attention from the people in your region.
What Is Local SEO?
Local search engine
optimization is all about improving your company’s visibility on search engines
in your region. When people in your city are looking for a business like yours,
you would want them to find you first instead of your competitors.
In order to do
this, you need to improve your local SEO.
Google My Business
Google My Business allows your company to show up on Google’s sidebar when people
search for things related to your company. For example, if you offer Homemade
Tiffin services in Mumbai and someone Google’s that keyword, your business
listing will pop up and people may also get to see your company.
Creating a business
profile on Google is free and will help you engage with the local market on
Google and Google Maps whenever they search for services or products that you
With VistaShopee your
business will get a support for local products deliveries in the form of manual
or with pre-integrated delivery partners like WeFast for quick deliveries
around your locality.
Optimized Titles, URL’s and Meta Description
Make sure that each page
of your website is optimized properly with correct titles, URL’s and Meta
descriptions that accurately define or describe what exactly your business
offers and where your business is located. This
helps Google connect you to your local market and to people who are looking for
a business like yours.
VistaShopee offers you an in-built SEO tool so you can easily add Title, Meta Description, and Meta keywords thus helping you in your local SEO efforts.
any online business, it is very important to understand that ‘Content is the
King’. Creating quality is essential for search engine optimization. But if you
want to spread your business first locally then you would need to create
content that targets local keywords.
example, a localized blog would have a title like “The Best home-made tiffin
service in Borivali”. When someone would search with your targeted keyword,
your page would show up and you would be able to attract a potential customer
that’s in your region, not someone that lives across the country.
never too late to utilize the power of local SEO for your online business so
you can boost your company’s visibility and attract new customers. Your competitors are already doing it, so
it’s time for you to catch up and start improving your local SEO.
are still finding a way to create your mark in the online world, VistaShopee makes it possible for you to change your online business idea into reality.
(Progressive Web Apps) is one of the most talked-about technology shifts in the
web and has gained an unparalleled momentum among the practitioners in the IT
world. Unlike traditional applications, progressive web apps are a hybrid of
regular web pages (or websites) and a mobile application.
application model talks all about removing friction and making it easy for the
users to get to what they want.
talk about why PWA technology is the need of the hour today for many businesses
It is Reliable
of the most reliable technological application that one can find on their
mobile screen. This is because regardless of network conditions, the
application never breaks down or becomes unresponsive. However the level of
offline functionality depends upon the application, some may completely work
fine offline while some may display only meaningful content informing the user
that they are offline.
It is Responsive
Progressive Web Applications makes it possible to
adapt to different screen sizes and orientations, ensuring that the user
experience is great for all users. A good responsive design helps to ensure
that your application will continue to work with new devices in the future.
It is Engaging
PWA has the potential to offers some of the similar
benefits just as of any web application. Having an icon on the home screen
makes it easy to get into the app and push notifications can help alert the
user of important information that requires their attention.
It is Secure
Progressive Web Apps are secure by default. The
technologies powering PWA require apps to be served over HTTPS to work.
The great thing about PWA is that the technologies
used in creating such applications are progressive in nature so it is supported
by all types of browsers. This means that those customers that have support for
them will get an enhanced experience, but all customers will get a great a
basic experience too.
Well, today it can be called as a myth that users will
happily download the app of every website they visit frequently. Gone are the
days when people used to have dozens of apps on their mobile screens but now it
has limited to only useful and those app that carries less storage space.
Studies suggest that each step to
download an app reduces 20% of users. But in fact, PWA reduces the steps between the discovery of an app and getting it on the home screen and thereby eliminating
the friction of getting an app installed. This provides a kind of fair ground
for many businesses to pitch in their PWA into the market.
So in this way, we can say that PWA
holds the potential to give a boost to your online business when supported with
a website. VistaShopee makes it possible for you to skyrocket your business
with your own website and a PWA app giving you the needed resource to make your
mark in the online world.
Due to technological advancement and the dynamic nature of consumer demands today the companies have developed a different approach in conducting their businesses.
It is becoming increasingly important for small businesses to develop a strong web presence to engage and communicate with their customers.
While creating a highly developed website is a key component in establishing a remark into the online marketing world, but the global economy's ever-changing nature requires businesses to go further.
If you run a small business, chances are you are wondering if blogs are worth the time and effort for your business. The short answer is a propounded YES! Writing blogs on a frequent basis is a relatively easy, inexpensive way to enhance inbound marketing efforts, drive traffic to your site, and attract more prospective customers.
Boost Search Engine Optimization
Search engines love to provide fresh, valuable, and relatable content to readers. Blogs can be a great idea to provide frequent content with a blog post to your website. With consistent blogs, you invite Google and other search engines to new content to index and in turn create opportunities to infuse those important keywords to increase your visibility on search engine results pages (SERP).
With VistaShopee there is an added advantage that you do not require any kind of third-party plugins to support your SEO efforts. There is an inbuilt section for adding Meta Title, Meta Description, and Meta Keywords so that you’re On-page SEO is always on the right path.
Establish your Business as an Industry Expert
No matter how small your business is, you can build trust and influence within your industry by providing valuable, expertise in your blog posts. Over time, you become a “go-to” resource for helpful, informative content, which can ultimately lead to higher customer conversion rates.
This is especially important for small businesses looking to gain credibility to compete with larger companies. VistaShopee gives you the benefit of having an exclusive Featured Image for your blog that lets you generate higher click rates and increases your credibility and trust.
Connect People to Your Brand As A Niche
Blog posting allows you to show a personal side of your business that will easily resonate with your readers otherwise the customers won’t see through outbound marketing techniques. Blogs on your website give others a sense of the corporate standards, vision, and unique personality of your company.
VistaShopee helps you to set your brand as a niche by enabling you to write blogs in your domain area such as Health benefits, How to or blogs on general topics.
Add Value Addition to Your Readers
One of the biggest benefits of business blogging is the ability to provide value to visitors. Your blogs must be something that provides solutions to their problems and in return your chances of getting sales increases.
Of course, don't forget to mention your products or services to promote through blogs but explain in a subtle and helpful manner. If your blog post simply promotes your business readers won't be interested to read rather connect with them on an emotional level that will persuade them to purchase your products.
Increase Sharing Capability
Every time you blog, you create an opportunity for your audience to share your blog with others. Whether they link to your blog post, tweet it, or email it to others, it’s free marketing and it further boosts the credibility of your business. With VistaShopee it becomes easier for you to share your blog post with your friends, family, and your readers through simple blog link sharing on Whatsapp and other social media sites.
From a practical point of view, blogging just makes sense. With minimal effort and expense, you can build credibility, boost Seo, increase website traffic, and build relationships with potential and current customers. This is a one-time opportunity that any business should definitely not give up.
Today online shopping has become more convenient than
ever and so are many businesses are looking forward to going online.
If you have ever considered having your own online
business, chances are you must be wondering which tool is the best for you to
launch your online business on. While there are many e-commerce platforms
available in the market, but choose which
is comfortable for your business.
Shopify is considered a leading e-commerce platform
with global users consisting of more than 1.7 million selling their products
Now let’s talk about VistaShopee
VistaShopee is a newborn star with an aim to create
stars in the e-commerce market place. It is a complete e-commerce solution that
helps the virtual seller by developing an online personality with their own website
Shopify may be considered as a good option for the short
term, but if you are looking from a long-term point of view then you must give
it a second thought. Since Shopify proves to be a mismatch for the long term in
budget-wise, ease of use as well as support wise.
We have come up with some comparable points that will
help you make a wiser decision before stepping into the world of virtual
Indian for Indian
VistaShopee is a newborn Indian Startup all catered and
understood Indian Business sense and requirements. Thus VistaShopee has created
a specialized solution for Indian businesses.
Applicability to Every
VistaShopee is a one-stop solution for any type of online
business needs. With VistaShopee you can sell any kind of product right from
Standard products such as Groceries, Clothes, and Cakes to Digital products like
Software and even Configurable, Personalizable products.
Ease of Implementation
Shopify may require you to have a little bit knowledge
of coding language whereas VistaShopee provides you a very user-friendly
WYSIWYG kind of HTML editor giving you complete control to design your page.
VistaShopee is a platform that beginners can rely on
given its simple and reliable characteristics. It is so easy to set up your
online store that no prior technical knowledge is required at all.
Plugins mean patch and when there is a patch there is
always room for errors such as developer compatibility issues, Site lagging
due to overload of plugins. With VistaShopee you don’t require any 3rd
party plugins to get basic features for your online business such as SEO tools.
VistaShopee comes with an inbuilt SEO feature like Meta Title, Meta Description, and Meta Keywords to be added to every page. So now you can easily improve your organic traffic and SERP ranking with the use of
these SEO tools.
VistaShopee is there for you at every checkpoint of your
online business journey. It offers you their three-tier support system only for
you 24/7. You can either go through their training videos which are available
both on the website and on YouTube as well as you can call them on +91 9808198198 or email on email@example.com.
available in your area would be happy to help you. And the most interesting
point to be noted is that if nothing works in your favor you are always welcome
to attend FREE Online Webinar Everyday @ 5 PM and get your doubts solved in no
As VistaShopee is a complete e-commerce solution so we
always have your back in your entire journey of online business. VistaShopee
plans start with 499/- per month –flat fee without ANY HIDDEN CHARGES or
COMMISSION, as and when your business grows further you can easily upgrade plan
conveniently without any hidden cost of setup, premium plugins, extensions and
Though Shopify starter plan beginning with 29$/ mo with
2.9% + 30 cents per online transaction is cheap to start but however seems to get
expensive over time as your business grows you’ll be prompted to pay more for
additional features and integrations.
VistaShopee makes it possible for you to be present in every customer’s mobile by having
your own App. Customers prefer to make purchases from their mobile more often
than from a website. Your App will be of the latest PWA technology which does
not take much storage space in your customer’s mobile phone and it is suitable
for both Android & iOS. Whereas Shopify does not offer a feature of you
having a mobile store.
VistaShopee believes in growth and excellence so we are there with you in your journey from
tiny steps to larger leaps. No matter start small and grow big as per your
business requirements our exclusive plans are designed for every scale of
business. And at the same time, it’s also designed for tech-savvy users (and
maybe even developers) since it’s built for scaling businesses. The website can
be further customized by modifying HTML & CSS of the store.
Biggest comparable point to be looked upon which Shopify does not offer is that VistaShopee provides a unique app called SMART(Sales, Marketing, Administrating
& Relationship Tool for its users to multiply their revenue with their
VistaShopee SMART App will be connected to your
Online Shop and will help you and your Sales and Marketing Team to Create &
Share Visiting Cards, Letters on Letter Head, Flyers, Brochures, Catalogs,
Price List, Quotation, Order, Invoice, Messages, and Social Media Posts.
you’re just starting out today or looking to upscale your business, the right
e-commerce solution you choose will not only meet your online requirements but
also your customers.
a simple and fast way to launch your online business right now? Then Get
VistaShopee – A Complete E-commerce Solution for you!
In today’s market, the customer will buy what he sees. The market is very competitive. There are similar products from different companies competing for the same market.
If a consumer doesn’t see your product then he/she will just buy a competitor’s product. That is why it is very important for you and your products to be visible to the customer at all times.
There are many ways in which you can be visible in front of your customer’s eye every time. Website and Social media can be some of the most suitable ways to be visible online.
But one thing that cannot be denied is that today mobile phones are found in every person’s hand and people spend more time on their mobile screens than at any other place.
VistaShopee makes it possible for you to increase your product visibility by having your own app. Your App will talk only about your brand giving a clear idea about your business to the customers. Your Own App will add another channel for your customers to interact with your brand thus giving more exposure and transparency.
When your app is present on every customer's mobile phone the chances of you getting more sales increases due to higher visibility than any other competitors.
A recent study suggests that 88% of customers prefer to research online before making a purchase either online or in a store. Hence Visibility is essential to winning more customers and driving higher sales.
Therefore in this way is how More Visibility is the key for your business to succeed and hence Jo Dikhta hai Woh Bikta Hai concept is achievable.
Now GetVistaShopee –
Your Own Branded App Ready and Start Your Online Business journey Easily and Effortlessly.
Mobile is a device that plays an important role in the decision-making of a lot of purchases. If your brand is present in that mobile the chance of you getting more business increases at a much higher level.
In fact, a recent study says that 79% of customers prefer buying products from mobile as it is easy and comfortable to place an order anytime and anywhere.
VistaShopee helps you to get into the mobile phones of such customers by having your own app. Your app can be installed on your customer’s mobile with your company logo as an icon for it to start.
Obviously, your app will contain your products with their images and description giving a detailed idea about your products to the customer. You can set prices for your different kinds of products and also keep offer prices. Your customers can seamlessly add the products to their cart and will be able to checkout effortlessly with a smooth payment process.
Your app will be of the latest PWA technology. This will be of light weight thus not taking much space on your customer's mobile. This app will be compatible with both IOS and Android users therefore it becomes much easier to share the app with you and your customers.
Thus, this is how your brand will shine in every customer’s hand. Now GetVistaShopee–
Your Own Branded App Ready and Start Your Online Business journey Easily and Effortlessly.
If you have ever thought “ Does my business need a Mobile Store? ” you’re in the right place. Building a Mobile App/ Store for your business is a serious endeavor, so you need to understand the importance of having a mobile app for business and the advantages of having one within your organization.
Yes, definitely you need Your own Mobile Store to start selling online and reach more customers.
Developing a mobile App for business can offer valuable marketing opportunities and help you reach your target audience, as well as many other advantages that will help put you ahead of your competition.
You can get many options out there for creating a mobile store. But here in VistaShopee, you can create one with absolutely no charges at all.
VistaShopee helps you create your own Mobile Store with minimal steps FREE.
Here with Vistashopee, one can go online selling with their own branded App in less than 24 hours. Check out our demo Mobile Store of Cakes and pastries.
Starting with VistaShopee, you just need to follow some simple steps and you are good to go LIVE!
Websites are an important marketing, communication and outreach tool for any business. Whether a small or large company, your website is sometimes one of the first impressions you give. Just as a physical store attracts customers with great exterior aesthetics similarly an online shop needs an amazing website to engage viewers. By creating a concise, easy to navigate, and updated look on the web, you will have the support you need for many business endeavors. Even if a website is not your home base, it provides a place to grow your platform.
This is all because of the strategic and innovative placement of elements that not only adds to the user experience but also ultimate conversions in the form of email submission, product buying or brochure downloads, etc.
So, here are five things/factors that every website should include!
1. Product/Service Details
2. Unique Selling Point (USP)
3. Reviews & Testimonials
4. Frequently Asked Questions (FAQs)
5. Calls To Action (CTA)
Product/Service Details :
This first factor is one of the most important one that sets your product or service above the other competitors in the market. Give a brief and clear description of who you are, what you offer, and try to touch the pain points of the customer. After all, a prospective customer searches for a solution to their problem in the form of a product or service whenever they are in need of on the search engine.
Unique Selling Point or USP :
Believe me or not but adding unique selling features and benefits about your company or product/service goes a long way in converting customers into actual customers. A takeaway would be that always try to convert features into benefits. The fact is not deniable that features are important but not much impactful as you need to sell the results, not the product. All you need to do is try to interlace both features and benefits so that people can visualize how the product can change their lives if they purchase it.
" FEATURES TELL AND BENEFITS SELL "
Reviews & Testimonials :
Any customer would not be interested in buying a product or availing of service from a non-trusted brand or company. It is a fact that people often try to copy or imitate others even in the case of buying. So it is highly recommended that you must add reviews or testimonials on your website of some of your happy or satisfied customers as it adds to the trust and credibility of your company. Good credit points of your customers can act as an advocate and boost your sales in many ways. You can create videos, case studies, or even graphics to present all of the amazing work you have completed for others!
Frequently Asked Questions (FAQs) :
Under this factor, you can add some most common questions or queries that your prospective customer may ask along with the answers to them. Visitors may have some doubts or queries related to your product or service that may refrain them from closing a deal with you. It’s better that you give answers to some common frequently asked questions, this may also cut down your extra cost related to the customer care support system.
Calls To Action (CTA) :
Adding a call to action is one of the crucial point that will help you to seal the deal with your prospective readers and finally convert them to actual customers. You need to tell your final customers exactly what to do, how to do it, and what you want them to do right now. Always create a sense of urgency so that they turn up quickly like (Get Started Today !, Click Here, Download Now, Sign Up). Try to remove any risk associated with the product ( Money Back Guarantee, Join free for a month, Register Now No Credit Card Needed).
Our world and its activities are primarily based on visuals. Human nature reacts to the visuals faster than to the audio. This distinction can be easily understood by conceptualizing advertising done on the radio and running commercial on the TV set. Certainly, the ads running on TV sets would be able to make a more significant impact on the prospective/ target audience.
People can see the actual product in front of their eyes, and this feature is lacking in audio radio commercials. This phenomenon is taken further by the e-Commerce business where pictures have even more significant impact and attracting the customers. Visitors on the site check out the product first and then its details.
The low-grade photographs or the sub-standard pictures can make your online business lose the battle or online competition. Unclear and disinteresting photographs can turn the clients off from the portal, which means lower conversion rates and losses.
So always takeproduct photographyas a serious affair for your eCommerce portal if you want to create a place for yourself and your business on the internet. How can professional product photography boost e-commerce business?
Here are theguidelinesstating how professional product photography can boost online business. These are as follows:-
1. Increases the credibility of the online store.
2. Images help to stand out in the competition.
3. Narrate the idea or the story behind the product.
4. Photographs as per the requirement of each category of the product .
A product photograph that is shot showing the context of a product in use is one method you can use to create stunning images. This technique can help to emphasize particular features of products by capturing them in different environments and brings them to life. Experimenting with a variety of visual elements can show the different creative uses of a product.
Images That Show Products Dimensions
Another type of product photograph is to demonstrate the physical proportions of a product to customers. To create an image that illustrates the size of a product various techniques can be applied so that customers can determine the dimensions of a product. One technique to achieve this is to shoot products with objects that customers have a previous knowledge of, for example, a two pence coin.
Products on a Plain Background
One of the most common product photo types is a shot with the individual product against a plain background this can be either black or white. This format is frequently shown on category pages, product pages and often members of the press ask for images with a plain background. A product photograph with a plain background is useful for selling products online because it creates a seamless look for your product photos across your website. Shooting product photos with a plain background can also prevent customers from being distracted by other objects in the same photograph. Using a product photo that has a plain background not only helps your business look professional but will build their trust in shopping with you.
The use of product photography on an e-commerce website is essential because consumers do not have the ability to hold the product physically. Macro shots should be used in addition to standard product photos. A macro shot will provide your business with a method of depicting the texture of a product. This gives customers a close-up of the smallest details. Remember, lighting is an important aspect of a macro shot because it can highlight details that might not be noticed otherwise.
360 Product Photography
One popular trend in product photography is the use of 360-degree photographs. This is a fantastic technique for displaying products on an e-commerce site and enables potential buyers to interact and examine a product in more detail. As a result, this allows you to showcase the best design features of your product to encourage people to carry out purchases via your online checkout. At Freshpack Photo, we offer 360 product photography service that can help your business increase sales and conversion rates.
Traditionally product photographs are taken of individual items but displaying products in the same collection is another interesting technique that businesses can use to market their products. Laying out products in groups can present an entire product range in one image. If you need professional product photos for your business to include in a catalogue or feature advert, do visit Ecommerce Photography India.
So finally you have decided to support your online business by having a website or an app. Great decision,Hats
But have you ever given a thought on this that What makes an online purchase? No doubt advertising, marketing, design or optimization plays an important role in generating revenue for your online business. But ultimately one thing which is extremely important is the product and how you segment or arrange them on your virtual store.
A product is anything that is offered for sale to satisfy a customers need or demand. Quality product placement on your website or app is of obvious requirement, but yet it is least concerned by some specialist and online store owners successful sales technique. Huge efforts and money are spent on advertising, marketing and search engine optimization, but after all a customer’s purchase journey matters right from browsing the product to final order placement.
The main reason behind a person choosing online shopping is the 3 C’s that are associated with online purchase which are Convenient, Comfort and Customized experience. For any website or an app proper user experience and Navigation is utmost important. A user should be able to comfortably browse your product gallery, add it to the cart and finally click the ‘buy’ button.
Some Best Ways to Organize Products in your Virtual Shop:
Target Audience Segment.
If you deal in products that are specifically related to a particular age or gender then you can categorize your products as per men, women, kids or pets. This is a great way to organize products and get specific data and feedback for each audience segment without having to filter by gender or age.
Organize by Product Location .
If a product is typically known to be found in a specific place, you should apply a location based product scheme. Just think of house decor websites or app and having products added to sections that match the kitchen space, living room, bedroom or bathrooms.
Adding a product .
Before adding your first product, let’s get familiar with how product categories, tags, and attributes work.
Product Categories .
Product categories and tags can be created, edited, and selected at any time. This can be done when you first create a product or come back and edit it or the category/tag specifically.
These can be added per product, or you can set up global attributes for the entire store to use (e.g., in layered navigation).
With attributes and categories set up and stock management configured, we can begin adding products. When adding a product, the first thing to decide is what type of product it is.
covers the vast majority of any products you may sell. Simple products are shipped and have no options. For example, a book.
a collection of related products that can be purchased individually and only consist of simple products. For example, a set of six drinking glasses.
one that doesn’t require shipping. For example, a service. Enabling this, disables all shipping related fields such as shipping dimensions. A virtual product will also not trigger the shipping calculator in cart and
activates additional fields where you can provide a downloadable file. After a successful purchase, customers are given a downloadable file as a link in the order notification email. This is suitable, for example, for
a digital album, PDF magazine, or photo.
a product with variations, each of which may have a different SKU, price, stock option, etc. For example, a t-shirt available in different colors and/or sizes.
Go to Navigation bar and under Products click on the Category to add product categories. Give product name, add image with proper size and choose product type and submit.
You can active or deactive the categories whenever you want and you can even decide the sequence of the category appearance on your app.
Now under the Products section click on the products to add products. Give name of the product, choose category, mention item code, add price and offer price if any. Then upload a nice attractive product image with proper dimensions. And don’t forget to write a good description below.
In this way you can add products in many numbers as you want and it will get updated automatically on your VistaShopee app.
Still unable to understand the process? Watch the video tutorial by Clicking Here.
In today’s day and age the word ‘social media’ has become a big talk of the town. Social media is an online communication platform that allows you to interact with your customers and share information in real-time.
Since people have easy access to smart phones with good internet connectivity more and more people are coming on social media. Today social media is not just restricted to creating personal bond and relations but also a great business opportunity to build trust and credibility with your customers.
Benefits of social media:
Social media is a two way communication platform that helps you generate engagement with your followers through interactive messages. In this way you get to know their likes and dislikes and develop products/services that meet their requirements.
Social media can help your business to -
Social media can help you find out new customers and increase your customer base.
It can be a great source to get customer feedbacks and can get to self-analyze your business what are your strengths and weaknesses.
Do market research and grab opportunities to increase your market reach including international market.
Active social media performance can help you increase revenue by creating loyal customers that becomes your advocates and promotes business thereby reducing marketing cost.
Social media can be a great platform for creating awareness and creating a unique brand image in the minds of the prospects.
You can even get new business ideas and can exchange or share some valuable information by joining like-minded groups on social media.
You can increase traffic to your website and improve search engine ranking.
Through social media you can always keep an eye on your competitors - what kind of content they share, how they interact with their audience etc.
Social Media Tools for your Online Business:
Not all social media platforms will be useful for your business. Consider selecting those platforms where your maximum niche customers are present. You must be there where your target audience is as ‘Visibility is the key to success’.
Facebook is one of the most popular social media site with having more than two billion users. Facebook is the most affordable choice for every business. As you can find almost anyone on facebook provided they have access to the internet. This means almost everyone in your customer base has a facebook account that’s why it’s a top social media site for businesses.
Twitter is a micro blogging site with the character limit of 280 words. That is what twitter makes it different for people to promote their business in a very concise and interesting way. The customer base is not huge as compared to facebook but can be a great place to know what your customers are talking about.
Instagram is one of the youngest social networking site with majority users under 25 yrs of age. Instagram is best platform for those companies who’s target audience is young generation. Even though if your company is not young trendy, but still you can post creative photos to bring more visits to your website and engagement.
LinkedIn is more like a professional platform to build connections in a formal way. It is a community of business workers and professionals who share and connect on a professional level making it more formal than other social media platforms. You will mostly B2B and B2C contacts present here and the content shared here are mostly formal.
Youtube is one of the number one video streaming platform. Here you can find videos across varied genres giving the opportunity to receive likes and comments and increase your channel subscribers. For business Youtube can be best to share product reviews, tutorial videos that can improve transparency and trust between you as a business and your customers.
A home-based business is a venture—whether full-time or run as a side activity—that you can start and operate using your own home as your base of operations.
If you’re a maker yourself (or know someone who is), you can also consider turning a hobby into a business .
Even if you have to create your products elsewhere—in a studio, commercial kitchen, or workshop—you may be able to store them and sell them in your own home.
As Home-based businesses have to go under so many things for handling the whole business by their own. These tasks may include things from making the products, showcasing them to everyone, analyze the pricing ,market them, get the orders, take the payments and finally to sell them. This conventional way to manage the things become challenging for a person.
Here ,Order taking app plays an important role to help home businesses start their career without much investment as well as the whole work becomes very easy. The ease of starting this order taking application from a smartphone enables these women earn their own profits without investing much for it.
Many women across the country are earning from their online businesses during this pandemic. As u can see there are many benefits of The order taking App, It reduces extra efforts for a business owner. It decreases the time and work in showing each and every product with details and images.
With the help of order taking app one can send payment links directly to the customers.
The biggest advantage of this app is that it doesn’t take much storage space and anyone with the downloading link will able to get it in their phones.
This app gets updated automatically whenever the admin makes changes to it at their end.
One could also get the customer list with all the details easily with the app, which eventually helps for remarketing and even for the reminders. Adding products into the app and segregate them with specific categories so that customer could easily search for their needs. Whether you are Reselling or you have your own products and want to reach more people other than your local areas, You should think of selling your goods online as soon..
VistaShopee here makes every milestone smooth for the home business owners.
VistaShopee – an order taking app – is the best solution for these home entrepreneurs as it is a light weight app and you can go live in ONE DAY… ! yes you heard it right. Now you can create your own app and selling your goods within 24 hours and that too at the affordable price !!
With this order taking app , one can showcase all their products with small details. You just need to add products with names, images and small specific description. You could sort out your products category wise too.
Also you don’t need to ask for customer details such as phone numbers, address and also the emails .
One can place the order with the help of sign-in and their details are updated at your end. Payment taking is no more hustle now, QR code makes it easy and fast transfer for order payments.
The simplest way to take orders and to make the whole process of selling becomes very easy withVistaShopee
- an order taking app.
Feeling inspired to start an Online Business ? Good timing.
Online business took off this year due to COVID-19, keeping people home and limiting the option to shop at brick and mortar businesses.
There are plenty of home businesses that show the huge potential to earn money selling products online, which should give you all the encouragement you need to get your business started.
What you really need is a simple medium to sell your products online. A basic store serves this goal perfectly well. A basic ordering taking app is good to go with for learners. But if you are well immersed into online order taking, and you want to have ' your website as well as an App ' , thenVistaShopee Pro is
The very main andbiggest advantageof havingVistaShopee Pro plan is that both ,website and app, are synced and can be operated all together.
Here VistaShopee Pro is nothing but the Omni Channel Commerce.
Before jumping into starting an online business, some very basic preparations get to be done into the mind. First of all, Domain name selection, The Store name , logo and theme colour etc. need to be decided and made ready. Then you need to take a right path for other very important steps to follow to complete your business.
Your goal is to make sales, so don’t get obsessed over details. In most cases, the first store name and products with description are good enough. Do it and ship it. Make sure you launch your store as quickly as possible and focus on generating sales. You can always make changes later. You should be ready with basic essentials to start with it.
Here's the roadmap to build your own order taking app :
PERSONALIZE , PRODUCT , PAYMENT
1. Personalize Your Store
To make your store attractive and well managed for your customers, your store have to have a unique and catchy name with the logo. Your store will stand out from the crowd with easy and memorable name and the theme colour. Also to the other hand ,Product categories play a vital role as searches become easy for the buyers. With VistaShopee , one could customize their store with favourite theme color and logo. It also gives you to segregate your products category-wise so that your front page looks clean and neat .
2. Product with description
Showcasing your ecommerce products with good-quality images can be the winning difference between a conversion and no sale at all. Product images not only testify to the quality of your product, but also serve as windows into your online store, creating 2 very important things: tranparancy and trust. Displaying your products with multi-dimentional view and detailing is the only thing for attracting the buyers.
Product displaying is no more hustle for beginners as you just need to upload product photographs and that’s it. ‘The very exciting and helpful feature VistaShopee Pro provides is that It has inbuilt photo library for standard retail products.’
It also allows you to add options/variant for your products like size, colour, type etc.
3. Payment Mode
As a small/new business owner, you’re probably wearing many different hats. Making payments easier for your customers and team is just one of your many crucial tasks. When it comes to small business payment options, it pays to make it simple. Make it easy for customers to pay. Make it easy to find all of your financial information, whenever and wherever you need to access it.
As a beginner in this ground, mobile payments are the best suitable option for you. PayTM , Google pay are some of the payment ways have boomed in recent era. To complete the order taking process, InVistaShopee Pro You
can ask buyers for the payment through Digital wallets or straight to your bank accounts. Here you can integrate any payment methods for your orders.
Nice work ! If you have come this far, You are well on your way to your first online sell.
We want to support as many small businesses as we can.
Now stop worrying and start your long yet smooth journey withVistaShopee Pro, your Business friend for life.
The recent ongoing coronavirus pandemic has severely impacted the businesses of many retailers.
Due to lockdown restrictions and limited working hours the as usual footfall is very low and as a result they have not been able to generate adequate sales.
Today big online giants like Amazon and Flipkart have become successful in attracting large number of customers as they provide many benefits in the form of variety of product offering, seamless payment options, delivery at the doorstep etc. And hence people also find these online shops convenient and comfortable. In fact, a recent survey has found out that in India this pandemic has affected 82% of retail businesses.
Why Shifting to Online is a Better Option Today:
Today half of the population in India owns a smart phone with good internet connectivity, so there is a great scope and a win-win situation for both the customers and the company. In today’s day and age having an online business is very vital to stay ahead in this competitive market and earn revenue. And yes, people today not only use the internet to search and review products online but also actually sometimes buy their products online too.
Difficulties of Traditional Business:
Running a bricks-and-mortar business requires a lot of capital investment and administrative cost in the form of rent payment, staff salaries and other utilities. And purchasing a physical store is quite expensive as the prices of the real estate are soaring high. Retail business is restricted to only local markets and nearby regions that limits the scope of reaching wider customer base. Many retailers depend on traditional marketing formats which is extremely costly though they are a powerful means of advertising. Upgrading your traditional business into a virtual shop especially in the form of a website or an app comes with bigger advantages and benefits.
First let us understand what is E-Tailing “E-tailing or Electronic retailing is the use of internet to sell goods and services online” .
Actually moving a retail business online simply increases your visibility in this highly competitive market. That is the reason why your online presence will act as a complimentary to your traditional business. Benefits of Going Online: One of the biggest reason to bring your retail business online is that you can expand your market beyond local customers very quickly across varied cities, states and globally as well. Another greatest advantage of moving into an online business is that you incur comparatively less administrative cost.
With a virtual shop you do not need to have a storage facility instead sell the products through your app or website and send it directly from the supplier to the customer. With the help of a website or app, marketing becomes an easy job as you can integrate social media pages where you can promote your products and services online. Along with that website analysis tools will help you to gain insights into your customer’s needs.
VistaShopee is a platform that offers a helping hand in designing beautiful websites and apps to many traditional retailers like you and us. So that we can easily expand and transition our business into the online world smoothly.
With the help of VistaShopee you can have your own website or app ready with minimal charges and yes, even with no set up cost. You can have your virtual shop ready… at the earliest without any prior knowledge of IT.
With VistaShopee you can promote your store easily. You will get a marketing tool named - VistaShopee Smart .
It allows you to add your all business details and products , and it creates catalogs, Brochures, visiting cards, greetings etc. This way your marketing cost will get reduced automatically, and your business sale rises automatically.
In today’s day and time, there has been a huge change in the way people conduct their business. Initially, retailers used to see their business only from the perspective of earning just the profit. During those days approaching and marketing products to the customer was very easy, as customer’s needs were also limited and simple.
But today due to internet and technological advancement customers have evolved themselves as“Smart Customers”who are always on the lookout for high-quality products at reasonable prices. So accordingly businesses have to change their perspective from company-centric to customer centric
and give more value to customers.
Internet and technology go hand in hand. Today half of the population has a mobile phone with good internet connectivity so it would be obvious that they would be on every social media platform. What today the brands need to have, is to be present where their target audience is. There is a saying that“Visibility is the key to success in retail”. The more you are visible the more customers will come to you.
Let us understand what is mobile commerce “M-commerce or mobile commerce is buying and selling of goods and services using wireless handheld devices like smartphone or tablet”. Examples of m-commerce include in-app purchasing, mobile banking, virtual shop or digital wallet.
* 4 Ways To Grow Your Online Business *
Identify Your Niche And Develop A Unique Brand
For any business, it is very important the niche in which the retailer wants to do business. The type of industry, customer base, competitors and the type of product you are going to market all must be well defined properly. Developing a unique brand will give you a competitive advantage which is essential to stand out in the online market. Once you meet those criteria you will have a strong online presence and will flourish like never before.
Understand Your Audience Well
For any entrepreneur to be successful it is necessary to understand who their target audience is. The more you know your audience the better you will cater to their needs and the more they will turn to your business. Good market research will help you to draft a buyer persona that will give you an idea to which individuals your online business is targeting. This is in turn will help you to develop a robust digital strategy and increase your online sales.
Content Is The King
Today content is ruling allover on every online platform and even audiences consume those content in different formats like video, audio, and written. As more and more businesses transition to an online platform, they need superior content marketing skills so that their business flourishes online. Blogs can be a great example to grow online is relatively easy to create also.
Having A Social Media Presence
In today’s day and time almost all the people across various ages are present on social share. So it is necessary you as a business must also be there where your target audience is. Strong social networking sites like FB, Instagram, Youtube, and LinkedIn will give your online business the needed exposure and engagement to create a mark on the online platform.
So with a perfect digital marketing strategy and proper understanding of industry market will give your online business the required boost and success in the online market.
VistaShopee is a platform that helps businesses like traditional retailers in having an online presence in the form of a website or an app. Vista Shopee has plans ranging from 499/- to 3999/- so you can choose any plan as per your requirement and business type. Each unique plan gives access to you with different features and benefits.
Explore our website to find out our plans.Click Here.
Buy any plan and start your online journey withVistaShopeeToday!!