Websites are an important marketing, communication and outreach tool for any business. Whether a small or large company, your website is sometimes one of the first impressions you give. Just as a physical store attracts customers with great exterior aesthetics similarly an online shop needs an amazing website to engage viewers. By creating a concise, easy to navigate, and updated look on the web, you will have the support you need for many business endeavors. Even if a website is not your home base, it provides a place to grow your platform.

This is all because of the strategic and innovative placement of elements that not only adds to the user experience but also ultimate conversions in the form of email submission, product buying or brochure downloads, etc.

So, here are five things/factors that every website should include! 

1. Product/Service Details

2. Unique Selling Point (USP)

3. Reviews & Testimonials

4. Frequently Asked Questions (FAQs)

5. Calls To Action (CTA)

Product/Service Details :

This first factor is one of the most important one that sets your product or service above the other competitors in the market. Give a brief and clear description of who you are, what you offer, and try to touch the pain points of the customer. After all, a prospective customer searches for a solution to their problem in the form of a product or service whenever they are in need of on the search engine.

Unique Selling Point or USP :

Believe me or not but adding unique selling features and benefits about your company or product/service goes a long way in converting customers into actual customers. A takeaway would be that always try to convert features into benefits. The fact is not deniable that features are important but not much impactful as you need to sell the results, not the product. All you need to do is try to interlace both features and benefits so that people can visualize how the product can change their lives if they purchase it.

" FEATURES TELL AND BENEFITS SELL "

Reviews & Testimonials :

Any customer would not be interested in buying a product or availing of service from a non-trusted brand or company. It is a fact that people often try to copy or imitate others even in the case of buying. So it is highly recommended that you must add reviews or testimonials on your website of some of your happy or satisfied customers as it adds to the trust and credibility of your company. Good credit points of your customers can act as an advocate and boost your sales in many ways. You can create videos, case studies, or even graphics to present all of the amazing work you have completed for others! 

Frequently Asked Questions (FAQs) :

Under this factor, you can add some most common questions or queries that your prospective customer may ask along with the answers to them. Visitors may have some doubts or queries related to your product or service that may refrain them from closing a deal with you. It’s better that you give answers to some common frequently asked questions, this may also cut down your extra cost related to the customer care support system.

Calls To Action (CTA)  :

Adding a call to action is one of the crucial point that will help you to seal the deal with your prospective readers and finally convert them to actual customers. You need to tell your final customers exactly what to do, how to do it, and what you want them to do right now. Always create a sense of urgency so that they turn up quickly like (Get Started Today !, Click Here, Download Now, Sign Up). Try to remove any risk associated with the product ( Money Back Guarantee, Join free for a month, Register Now No Credit Card Needed).

Our world and its activities are primarily based on visuals. Human nature reacts to the visuals faster than to the audio. This distinction can be easily understood by conceptualizing advertising done on the radio and running commercial on the TV set. Certainly, the ads running on TV sets would be able to make a more significant impact on the prospective/ target audience.

People can see the actual product in front of their eyes, and this feature is lacking in audio radio commercials. This phenomenon is taken further by the e-Commerce business where pictures have even more significant impact and attracting the customers. Visitors on the site check out the product first and then its details.

The low-grade photographs or the sub-standard pictures can make your online business lose the battle or online competition. Unclear and disinteresting photographs can turn the clients off from the portal, which means lower conversion rates and losses.

So always take product photography as a serious affair for your eCommerce portal if you want to create a place for yourself and your business on the internet. How can professional product photography boost e-commerce business?

Here are the guidelines stating how professional product photography can boost online business. These are as follows:-

1. Increases the credibility of the online store.

2. Images help to stand out in the competition.

3. Narrate the idea or the story behind the product.

4. Photographs as per the requirement of each category of the product .

   A product photograph that is shot showing the context of a product in use is one method you can use to create stunning images. This technique can help to emphasize particular features of products by capturing them in different environments and brings them to life. Experimenting with a variety of visual elements can show the different creative uses of a product.

Images That Show Products Dimensions

Another type of product photograph is to demonstrate the physical proportions of a product to customers. To create an image that illustrates the size of a product various techniques can be applied so that customers can determine the dimensions of a product. One technique to achieve this is to shoot products with objects that customers have a previous knowledge of, for example, a two pence coin.

Products on a Plain Background

One of the most common product photo types is a shot with the individual product against a plain background this can be either black or white. This format is frequently shown on category pages, product pages and often members of the press ask for images with a plain background. A product photograph with a plain background is useful for selling products online because it creates a seamless look for your product photos across your website. Shooting product photos with a plain background can also prevent customers from being distracted by other objects in the same photograph. Using a product photo that has a plain background not only helps your business look professional but will build their trust in shopping with you.

Macro Shots

The use of product photography on an e-commerce website is essential because consumers do not have the ability to hold the product physically. Macro shots should be used in addition to standard product photos. A macro shot will provide your business with a method of depicting the texture of a product. This gives customers a close-up of the smallest details. Remember, lighting is an important aspect of a macro shot because it can highlight details that might not be noticed otherwise.

360 Product Photography

One popular trend in product photography is the use of 360-degree photographs. This is a fantastic technique for displaying products on an e-commerce site and enables potential buyers to interact and examine a product in more detail. As a result, this allows you to showcase the best design features of your product to encourage people to carry out purchases via your online checkout. At Freshpack Photo, we offer 360 product photography service that can help your business increase sales and conversion rates.

Group Shots

Traditionally product photographs are taken of individual items but displaying products in the same collection is another interesting technique that businesses can use to market their products. Laying out products in groups can present an entire product range in one image. If you need professional product photos for your business to include in a catalogue or feature advert, do visit Ecommerce Photography India.  

So finally you have decided to support your online business by having a website or an app. Great decision, Hats Off!!

But have you ever given a thought on this that What makes an online purchase? No doubt advertising, marketing, design or optimization plays an important role in generating revenue for your online business. But ultimately one thing which is extremely important is the product and how you segment or arrange them on your virtual store.

A product is anything that is offered for sale to satisfy a customers need or demand. Quality product placement on your website or app is of obvious requirement, but yet it is least concerned by some specialist and online store owners successful sales technique. Huge efforts and money are spent on advertising, marketing and search engine optimization, but after all a customer’s purchase journey matters right from browsing the product to final order placement.

The main reason behind a person choosing online shopping is the 3 C’s that are associated with online purchase which are Convenient, Comfort and Customized experience. For any website or an app proper user experience and Navigation is utmost important. A user should be able to comfortably browse your product gallery, add it to the cart and finally click the ‘buy’ button.

Some Best Ways to Organize Products in your Virtual Shop:

Target Audience Segment.

If you deal in products that are specifically related to a particular age or gender then you can categorize your products as per men, women, kids or pets.  This is a great way to organize products and get specific data and feedback for each audience segment without having to filter by gender or age.

Organize by Product Location .

If a product is typically known to be found in a specific place, you should apply a location based product scheme. Just think of house decor websites or app and having products added to sections that match the kitchen space, living room, bedroom or bathrooms.  

Adding a product .

Before adding your first product, let’s get familiar with how product categories, tags, and attributes work.

Product Categories .

Product categories and tags can be created, edited, and selected at any time. This can be done when you first create a product or come back and edit it or the category/tag specifically.

Attributes .

These can be added per product, or you can set up global attributes for the entire store to use (e.g., in layered navigation).  

Product Types.

With attributes and categories set up and stock management configured, we can begin adding products. When adding a product, the first thing to decide is what type of product it is.

Simple – covers the vast majority of any products you may sell. Simple products are shipped and have no options. For example, a book.

Grouped – a collection of related products that can be purchased individually and only consist of simple products. For example, a set of six drinking glasses.

Virtual – one that doesn’t require shipping. For example, a service. Enabling this, disables all shipping related fields such as shipping dimensions. A virtual product will also not trigger the shipping calculator in cart and checkout.

Downloadable – activates additional fields where you can provide a downloadable file. After a successful purchase, customers are given a downloadable file as a link in the order notification email. This is suitable, for example, for a digital album, PDF magazine, or photo.

Variable – a product with variations, each of which may have a different SKU, price, stock option, etc. For example, a t-shirt available in different colors and/or sizes.  

Here’s a quick Tutorial How you can Add Products in your VistaShopee App:

Go to Navigation bar and under Products click on the Category to add product categories. Give product name, add image with proper size and choose product type and submit.

You can active or deactive the categories whenever you want and you can even decide the sequence of the category appearance on your app.

Now under the Products section click on the products to add products. Give name of the product, choose category, mention item code, add price and offer price if any. Then upload a nice attractive product image with proper dimensions. And don’t forget to write a good description below.  

In this way you can add products in many numbers as you want and it will get updated automatically on your VistaShopee app.

Still unable to understand the process?  Watch the video tutorial by Clicking Here.