The customer is now on your page, looking for the perfect product that fits his/her need.

The very last step is convincing the customer to click the “add to cart” button.

How?

With an appealing product description.

This means – the product description is one of the most important aspects of your online shop when it comes to conversion.

Having a good product description on your online shop is as important as having great images or a technically flawless website. A good product description not only improves the customer experience but also helps you to boost your sales with attractive product copy that actually sells.

Before we dive into how to write an attractive product description let’s define what is a Product Description - A product description is a form of marketing copy that provides all the information and details of your product on your e-commerce site.

In an online world, you do not have any salesman that would educate customers about which product you offer or sell. But an attractive product description that describes your product in detail with lucid language would make great sense to help you seal the deal with your online visitors.

How to Write an Attractive Product Description

Know Your Audience

The more you know your audience the better you will be able to write your product description. Good market research will help you to draft a buyer persona that will give you an idea of which individuals your online business is targeting.

Focus on Features and Benefits

A good product description should focus on the product’s features and benefits. Obviously, the features are a bit more clear and on point. The benefits will require a bit more creativity and understanding of your target audience. Don’t forget to use some powerful words like Absolute, Elegant. Remarkable, Amazing, that makes it more authentic and appealing.

Use Story-Telling

Once you get a clear idea about your target audience try to touch their emotional pain points. Customers are always on the look for a solution to their problem in the form of a product. Emotions always inspire a person to buy products that fit them.

Product Images & Videos

A good product copy merges well with the images of the product. Images give a closer look from every angle for the customers to visually get enticed to buy the product. And sometimes images don't do justice to your product, and that's where videos come into play. They are a great tool to show your product in use and even for a quick tutorial, apart from showing the product in 360°. They are very essential in your product description write-up. 

Make It Readable

Generally speaking, customers would get bored reading your long product descriptions. Our eyes are like scanners they read only those points that make sense to them. For this adding bullet points can do wonders, VistaShopee lets you sort out long descriptions into tabs where short and brief product explanations can be presented in bullet point form.

Make it SEO Friendly

Write your product description keeping in mind the right targeted keywords. From an SEO point of view infusing the right keywords will help your rank your page in the search engine results page. VistaShopee makes your SEO practices effortless with inbuilt SEO tools like Header tags and Meta Descriptions. Some keyword research tools like Ubersuggest will help you find out some amazing keywords.

Now VistaShopee makes it possible for you to skyrocket your business with your own website and a PWA app giving you the needed resource to make your mark in the online world.

Today every business has a website and everyone in the online business world is fetching for that one customer that would give sales to their business.

But however, it doesn’t matter how great your business is—it will fail if people don’t get to know about what services or products you offer. But how can you get the word out to your community about your company and attract new customers?

With local search engine optimization services, you’ll improve your visibility and gather a lot more attention from the people in your region.

What Is Local SEO?

Local search engine optimization is all about improving your company’s visibility on search engines in your region. When people in your city are looking for a business like yours, you would want them to find you first instead of your competitors.

In order to do this, you need to improve your local SEO.

Google My Business

Google My Business allows your company to show up on Google’s sidebar when people search for things related to your company. For example, if you offer Homemade Tiffin services in Mumbai and someone Google’s that keyword, your business listing will pop up and people may also get to see your company.

Creating a business profile on Google is free and will help you engage with the local market on Google and Google Maps whenever they search for services or products that you offer.

With VistaShopee your business will get a support for local products deliveries in the form of manual or with pre-integrated delivery partners like WeFast for quick deliveries around your locality.

Optimized Titles, URL’s and Meta Description

Make sure that each page of your website is optimized properly with correct titles, URL’s and Meta descriptions that accurately define or describe what exactly your business offers and where your business is located. This helps Google connect you to your local market and to people who are looking for a business like yours.

VistaShopee offers you an in-built SEO tool so you can easily add Title, Meta Description, and Meta keywords thus helping you in your local SEO efforts.

Localized Content:

For any online business, it is very important to understand that ‘Content is the King’. Creating quality is essential for search engine optimization. But if you want to spread your business first locally then you would need to create content that targets local keywords.

For example, a localized blog would have a title like “The Best home-made tiffin service in Borivali”. When someone would search with your targeted keyword, your page would show up and you would be able to attract a potential customer that’s in your region, not someone that lives across the country.

It’s never too late to utilize the power of local SEO for your online business so you can boost your company’s visibility and attract new customers. Your competitors are already doing it, so it’s time for you to catch up and start improving your local SEO. 

If you are still finding a way to create your mark in the online world, VistaShopee makes it possible for you to change your online business idea into reality.

PWA (Progressive Web Apps) is one of the most talked-about technology shifts in the web and has gained an unparalleled momentum among the practitioners in the IT world. Unlike traditional applications, progressive web apps are a hybrid of regular web pages (or websites) and a mobile application.

This new application model talks all about removing friction and making it easy for the users to get to what they want.

Now let’s talk about why PWA technology is the need of the hour today for many businesses

It is Reliable

PWA is of the most reliable technological application that one can find on their mobile screen. This is because regardless of network conditions, the application never breaks down or becomes unresponsive. However the level of offline functionality depends upon the application, some may completely work fine offline while some may display only meaningful content informing the user that they are offline.

It is Responsive

Progressive Web Applications makes it possible to adapt to different screen sizes and orientations, ensuring that the user experience is great for all users. A good responsive design helps to ensure that your application will continue to work with new devices in the future.

It is Engaging

PWA has the potential to offers some of the similar benefits just as of any web application. Having an icon on the home screen makes it easy to get into the app and push notifications can help alert the user of important information that requires their attention.

It is Secure

Progressive Web Apps are secure by default. The technologies powering PWA require apps to be served over HTTPS to work.

The great thing about PWA is that the technologies used in creating such applications are progressive in nature so it is supported by all types of browsers. This means that those customers that have support for them will get an enhanced experience, but all customers will get a great a basic experience too.

Well, today it can be called as a myth that users will happily download the app of every website they visit frequently. Gone are the days when people used to have dozens of apps on their mobile screens but now it has limited to only useful and those app that carries less storage space.

Studies suggest that each step to download an app reduces 20% of users. But in fact, PWA reduces the steps between the discovery of an app and getting it on the home screen and thereby eliminating the friction of getting an app installed. This provides a kind of fair ground for many businesses to pitch in their PWA into the market.

So in this way, we can say that PWA holds the potential to give a boost to your online business when supported with a website. VistaShopee makes it possible for you to skyrocket your business with your own website and a PWA app giving you the needed resource to make your mark in the online world.