In today’s market, the customer will buy what he sees. The
market is very competitive. There are similar products from different companies
competing for the same market.
If a consumer doesn’t see your product then he/she will just
buy a competitor’s product. That is why it is very important for you and your
products to be visible to the customer at all times.
There are many ways in which you can be visible in front of
your customer’s eye every time. Website and Social media can be some of the most
suitable ways to be visible online.
But one thing that cannot be denied is that today mobile phones
are found in every person’s hand and people spend more time on their mobile
screens than at any other place.
VistaShopee makes it possible for you to increase your
product visibility by having your own app. Your App will talk only about your
brand giving a clear idea about your business to the customers. Your Own App
will add another channel for your customers to interact with your brand thus
giving more exposure and transparency.
When your app is present on every customer's mobile phone the
chances of you getting more sales increases due to higher visibility than any
A recent study suggests that 88% of customers prefer to
research online before making a purchase either online or in a store. Hence
Visibility is essential to winning more customers and driving higher sales.
Therefore in this way is how More Visibility is the key for
your business to succeed and hence Jo Dikhta hai Woh Bikta Hai concept is
Now Get VistaShopee – Your Own Branded App Ready and Start
Your Online Business journey Easily and Effortlessly.
Mobile is a device that plays an important role in the
decision-making of a lot of purchases. If your brand is present in that mobile
the chance of you getting more business increases at a much higher level.
In fact, a recent study says that 79% of customers prefer
buying products from mobile as it is easy and comfortable to place an order
anytime and anywhere.
VistaShopee helps you to get into the mobile phones of such
customers by having your own app. Your app can be installed on your customer’s
mobile with your company logo as an icon for it to start.
Obviously, your app will contain your products with their
images and description giving a detailed idea about your products to the
customer. You can set prices for your different kinds of products and also keep
offer prices. Your customers can seamlessly add the products to their cart and
will be able to checkout effortlessly with a smooth payment process.
Your app will be of the latest PWA technology. This will be
of light weight thus not taking much space on your customer's mobile. This app
will be compatible with both IOS and Android users therefore it becomes much
easier to share the app with you and your customers.
Thus, this is how your brand will shine in every customer’s
hand. Now Get VistaShopee – Your Own Branded App Ready and Start Your Online
Business journey Easily and Effortlessly.
If you have ever thought “ Does my
business need a Mobile Store? ” you’re in the right place. Building a Mobile App/ Store for your business is a
serious endeavor, so you need to understand the importance of having a mobile
app for business and the advantages of having one within your organization.
Yes, definitely you need Your own Mobile Store to
start selling online and reach more customers.
Developing a mobile App for business can
offer valuable marketing opportunities and help you reach your target audience,
as well as many other advantages that will help put you ahead of your
You can get many options out there for
creating a mobile store. But here in VistaShopee, you can create one with
absolutely no charges at all.
VistaShopee helps you
create your own Mobile Store with minimal steps FREE.
Here with Vistashopee, one can go online
selling with their own branded App in less than 24 hours. Check out our demo
Mobile Store of Cakes and pastries.
Starting with VistaShopee, you just need to follow some
simple steps and you are good to go LIVE!
Websites are an important marketing, communication and outreach tool for any business. Whether a small or large company, your website is sometimes one of the first impressions you give. Just as a physical store attracts customers with great exterior aesthetics similarly an online shop needs an amazing website to engage viewers. By creating a concise, easy to navigate, and updated look on the web, you will have the support you need for many business endeavors. Even if a website is not your home base, it provides a place to grow your platform.
This is all because of the strategic and innovative placement of elements that not only adds to the user experience but also ultimate conversions in the form of email submission, product buying or brochure downloads, etc.
So, here are five things/factors that every website should include!
1. Product/Service Details
2. Unique Selling Point (USP)
3. Reviews & Testimonials
4. Frequently Asked Questions (FAQs)
5. Calls To Action (CTA)
Product/Service Details :
This first factor is one of the most important one that sets your product or service above the other competitors in the market. Give a brief and clear description of who you are, what you offer, and try to touch the pain points of the customer. After all, a prospective customer searches for a solution to their problem in the form of a product or service whenever they are in need of on the search engine.
Unique Selling Point or USP :
Believe me or not but adding unique selling features and benefits about your company or product/service goes a long way in converting customers into actual customers. A takeaway would be that always try to convert features into benefits. The fact is not deniable that features are important but not much impactful as you need to sell the results, not the product. All you need to do is try to interlace both features and benefits so that people can visualize how the product can change their lives if they purchase it.
" FEATURES TELL AND BENEFITS SELL "
Reviews & Testimonials :
Any customer would not be interested in buying a product or availing of service from a non-trusted brand or company. It is a fact that people often try to copy or imitate others even in the case of buying. So it is highly recommended that you must add reviews or testimonials on your website of some of your happy or satisfied customers as it adds to the trust and credibility of your company. Good credit points of your customers can act as an advocate and boost your sales in many ways. You can create videos, case studies, or even graphics to present all of the amazing work you have completed for others!
Frequently Asked Questions (FAQs) :
Under this factor, you can add some most common questions or queries that your prospective customer may ask along with the answers to them. Visitors may have some doubts or queries related to your product or service that may refrain them from closing a deal with you. It’s better that you give answers to some common frequently asked questions, this may also cut down your extra cost related to the customer care support system.
Calls To Action (CTA) :
Adding a call to action is one of the crucial point that will help you to seal the deal with your prospective readers and finally convert them to actual customers. You need to tell your final customers exactly what to do, how to do it, and what you want them to do right now. Always create a sense of urgency so that they turn up quickly like (Get Started Today !, Click Here, Download Now, Sign Up). Try to remove any risk associated with the product ( Money Back Guarantee, Join free for a month, Register Now No Credit Card Needed).
Our world and its activities are primarily based on visuals. Human
nature reacts to the visuals faster than to the audio. This distinction can be
easily understood by conceptualizing advertising done on the radio and running
commercial on the TV set. Certainly, the ads running on TV sets would be able
to make a more significant impact on the prospective/ target audience.
see the actual product in front of their eyes, and this feature is lacking in
audio radio commercials. This phenomenon is taken further by the e-Commerce
business where pictures have even more significant impact and attracting the
customers. Visitors on the site check out the product first and then its
photographs or the sub-standard pictures can make your online business lose the
battle or online competition. Unclear and disinteresting photographs can turn
the clients off from the portal, which means lower conversion rates and losses.
take product photography as a serious affair for your eCommerce portal if you
want to create a place for yourself and your business on the internet. How can
professional product photography boost e-commerce business?
Here are the guidelines stating how professional product
photography can boost online business. These are as follows:-
1. Increases the
credibility of the online store.
2. Images help to stand
out in the competition.
3. Narrate the idea or
the story behind the product.
4. Photographs as per the
requirement of each category of the product .
A product photograph that is
shot showing the context of a product in use is one method you can use to
create stunning images. This technique can help to emphasize particular
features of products by capturing them in different environments and brings
them to life. Experimenting with a variety of visual elements can show the
different creative uses of a product.
Images That Show Products Dimensions
of product photograph is to demonstrate the physical proportions of a product
to customers. To create an image that illustrates the size of a product various
techniques can be applied so that customers can determine the dimensions of a
product. One technique to achieve this is to shoot products with objects that
customers have a previous knowledge of, for example, a two pence coin.
Products on a
One of the
most common product photo types is a shot with the individual product against a
plain background this can be either black or white. This format is frequently
shown on category pages, product pages and often members of the press ask for
images with a plain background. A product photograph with a plain background is useful for selling products
online because it creates a seamless look for your product photos across your
website. Shooting product photos with a plain background can also prevent
customers from being distracted by other objects in the same photograph. Using
a product photo that has a plain background not only helps your business look
professional but will build their trust in shopping with you.
The use of
product photography on an e-commerce website is essential because consumers do
not have the ability to hold the product physically. Macro shots should be used
in addition to standard product photos. A macro shot will provide your business
with a method of depicting the texture of a product. This gives customers a
close-up of the smallest details. Remember, lighting is an important aspect of
a macro shot because it can highlight details that might not be noticed
360 Product Photography
trend in product photography is the use of 360-degree photographs. This is a
fantastic technique for displaying products on an e-commerce site and enables
potential buyers to interact and examine a product in more detail. As a result,
this allows you to showcase the best design features of your product to
encourage people to carry out purchases via your online checkout. At Freshpack
Photo, we offer 360 product photography service that can help your business
increase sales and conversion rates.
product photographs are taken of individual items but displaying products in
the same collection is another interesting technique that businesses can use to
market their products. Laying out products in groups can present an entire
product range in one image.
If you need
professional product photos for your business to include in a catalogue or
feature advert, do visit Ecommerce
So finally you have decided to
support your online business by having a website or an app. Great decision,
But have you ever given a thought on this that What makes an online
purchase? No doubt advertising, marketing, design or optimization plays an
important role in generating revenue for your online business. But ultimately
one thing which is extremely important is the product and how you segment or
arrange them on your virtual store.
A product is anything that is
offered for sale to satisfy a customers need or demand. Quality product
placement on your website or app is of obvious requirement, but yet it is least
concerned by some specialist and online store owners successful sales technique.
Huge efforts and money are spent on advertising, marketing and search engine
optimization, but after all a customer’s purchase journey matters right from
browsing the product to final order placement.
The main reason behind a person
choosing online shopping is the 3 C’s that are associated with online purchase
which are Convenient, Comfort and Customized experience. For any website or an
app proper user experience and Navigation is utmost important. A user should be
able to comfortably browse your product gallery, add it to the cart and finally
click the ‘buy’ button.
Some Best Ways to Organize
Products in your Virtual Shop:
Target Audience Segment.
If you deal in products that are
specifically related to a particular age or gender then you can categorize your
products as per men, women, kids or pets.
This is a great way to organize products and get specific data and
feedback for each audience segment without having to filter by gender or age.
Organize by Product Location .
If a product is typically known
to be found in a specific place, you should apply a location based product
scheme. Just think of house decor websites or app and having products added to
sections that match the kitchen space, living room, bedroom or bathrooms.
Adding a product .
Before adding your first product, let’s
get familiar with how product categories, tags, and attributes work.
Product Categories .
Product categories and tags can be created,
edited, and selected at any time. This can be done when you first create a
product or come back and edit it or the category/tag specifically.
These can be added per product, or you
can set up global attributes for the entire store to use (e.g., in layered
With attributes and categories set up
and stock management configured, we can begin adding products. When adding
a product, the first thing to decide is what type of product it
Simple – covers the vast majority of any products you may
sell. Simple products are shipped and have no options. For example, a book.
Grouped – a collection of related products that can be
purchased individually and only consist of simple products. For example, a set
of six drinking glasses.
Virtual – one that doesn’t require shipping. For example, a
service. Enabling this, disables all shipping related fields such as shipping
dimensions. A virtual product will also not trigger the shipping calculator in
cart and checkout.
Downloadable – activates additional fields
where you can provide a downloadable file. After a successful purchase,
customers are given a downloadable file as a link in the order notification
email. This is suitable, for example, for a digital album, PDF magazine, or
Variable – a product with variations, each of which may have
a different SKU, price, stock option, etc. For example, a t-shirt available in
different colors and/or sizes.
Go to Navigation bar and under
Products click on the Category to add product categories. Give product name,
add image with proper size and choose product type and submit.
You can active or deactive the
categories whenever you want and you can even decide the sequence of the
category appearance on your app.
Now under the Products section
click on the products to add products. Give name of the product, choose
category, mention item code, add price and offer price if any. Then upload a
nice attractive product image with proper dimensions. And don’t forget to write
a good description below.
In this way you can add products
in many numbers as you want and it will get updated automatically on your VistaShopee app.
Still unable to understand the process? Watch the video tutorial by Clicking Here.
today’s day and age the word ‘social media’ has become a big talk of the town. Social
media is an online communication platform that allows you to interact with your
customers and share information in real-time.
Since people have easy access to smart phones with good internet connectivity more and more people are coming on social media. Today social media
is not just restricted to creating personal bond and relations but also a great business opportunity to build trust and credibility with your customers.
of social media:
media is a two way communication platform that helps you generate engagement
with your followers through interactive messages. In this way you get to know
their likes and dislikes and develop products/services that meet their
media can help your business to -
media can help you find out new customers and increase your customer base.
can be a great source to get customer feedbacks and can get to self-analyze
your business what are your strengths and weaknesses.
market research and grab opportunities to increase your market reach including
social media performance can help you increase revenue by creating loyal
customers that becomes your advocates and promotes business thereby reducing
media can be a great platform for creating awareness and creating a unique
brand image in the minds of the prospects.
can even get new business ideas and can exchange or share some valuable
information by joining like-minded groups on social media.
can increase traffic to your website and improve search engine ranking.
social media you can always keep an eye on your competitors - what kind of
content they share, how they interact with their audience etc.
Media Tools for your Online Business:
all social media platforms will be useful for your business. Consider selecting
those platforms where your maximum niche customers are present. You must be
there where your target audience is as ‘Visibility is the key to success’.
is one of the most popular social media site with having more than two billion
users. Facebook is the most affordable choice for every business. As you can
find almost anyone on facebook provided they have access to the internet. This
means almost everyone in your customer base has a facebook account that’s why
it’s a top social media site for businesses.
is a micro blogging site with the character limit of 280 words. That is what
twitter makes it different for people to promote their business in a very
concise and interesting way. The customer base is not huge as compared to
facebook but can be a great place to know what your customers are talking
is one of the youngest social networking site with majority users under 25 yrs
of age. Instagram is best platform for those companies who’s target audience is
young generation. Even though if your company is not young trendy, but still
you can post creative photos to bring more visits to your website and engagement.
is more like a professional platform to build connections in a formal way. It
is a community of business workers and professionals who share and connect on a
professional level making it more formal than other social media platforms. You
will mostly B2B and B2C contacts present here and the content shared here are
is one of the number one video streaming platform. Here you can find videos across varied genres giving the opportunity to receive likes and comments and increase your channel subscribers. For business Youtube
can be best to share product reviews, tutorial videos that can improve transparency and trust between you as a business and your customers.
home-based business is a venture—whether full-time or run as a side
activity—that you can start and operate using your own home as your base of
a maker yourself (or know someone who is), you can also consider turning
a hobby into a business .
Even if you have to create your products elsewhere—in
a studio, commercial kitchen, or workshop—you may be able to store them and
sell them in your own home.
As Home-based businesses
have to go under so many things for handling the whole business by their own.
These tasks may include things from making the products, showcasing them to
everyone, analyze the pricing ,market them, get the orders, take the payments
and finally to sell them. This conventional way to manage the things become
challenging for a person.
Here ,Order taking app plays an important role to help
home businesses start their career without much investment as well as the whole
work becomes very easy. The ease of starting this order taking application from
a smartphone enables these women earn their own profits without investing much
Many women across the country are earning from their online
businesses during this pandemic.
As u can
see there are many benefits of The order taking App, It reduces extra efforts
for a business owner. It decreases the time and work in showing each and every
product with details and images.
With the help of order taking app one can send
payment links directly to the customers.
biggest advantage of this app is that it doesn’t take much storage space and
anyone with the downloading link will able to get it in their phones.
gets updated automatically whenever the admin makes changes to it at their end.
also get the customer list with all the details easily with the app, which
eventually helps for remarketing and even for the reminders.
products into the app and segregate them with specific categories so that
customer could easily search for their needs.
you are Reselling or you have your own products and want to reach more people
other than your local areas, You should think of selling your goods online as
VistaShopee here makes every milestone smooth for the home business owners.
VistaShopee – an order taking app – is the best solution for these home entrepreneurs as it is a light weight app and you can go live in ONE DAY… ! yes you heard it right. Now you can create your own app and
selling your goods within 24 hours and that too at the affordable price !!
order taking app , one can showcase all their products with small details. You
just need to add products with names, images and small specific description. You
could sort out your products category wise too.
don’t need to ask for customer details such as phone numbers, address and also
the emails .
One can place the order with the
help of sign-in and their details are updated at your end.
is no more hustle now, QR code makes it easy and fast transfer for order
simplest way to take orders and to make the whole process of selling becomes
very easy with VistaShopee - an order
inspired to start an Online Business ? Good timing.
Online business took off this
year due to COVID-19, keeping people home and limiting the option to shop at
brick and mortar businesses.
There are plenty of home businesses that
show the huge potential to earn money selling products online, which should
give you all the encouragement you need to get your business started.
What you really need is a simple medium to sell your products
online. A basic store serves this goal perfectly well. A basic ordering taking
app is good to go with for learners. But if you are well immersed into online
order taking, and you want to have ' your website as well as an App ' , then VistaShopee Pro is
The very main and biggest advantage of having VistaShopee Pro plan is that both , website and app, are synced and can be operated all
Here VistaShopee Pro is nothing but the Omni Channel
Before jumping into starting an online business, some very basic
preparations get to be done into the mind.
First of all, Domain name selection, The Store name , logo and
theme colour etc. need to be decided and made ready. Then you need to take a right path for other
very important steps to follow to complete your business.
Your goal is to make sales, so don’t get obsessed over
In most cases, the first store name and products with
description are good enough.
Do it and ship it.
Make sure you launch your store as quickly as possible and
focus on generating sales. You can always make changes later. You
should be ready with basic essentials to start with it.
Here's the roadmap to build
your own order taking app :
PERSONALIZE , PRODUCT , PAYMENT
1. Personalize Your Store
To make your store attractive and well managed for your customers,
your store have to have a unique and catchy name with the logo. Your store will
stand out from the crowd with easy and memorable name and the theme colour.
Also to the other hand ,Product categories play a vital role
as searches become easy for the buyers.
With VistaShopee , one could customize their store with
favourite theme color and logo. It also gives you to segregate your products
category-wise so that your front page looks clean and neat .
2. Product with description
Showcasing your ecommerce products with good-quality images
can be the winning difference between a conversion and no sale at all.
Product images not only testify to the quality of your
product, but also serve as windows into your online store, creating 2 very
important things: tranparancy and trust.
Displaying your products with multi-dimentional view and
detailing is the only thing for attracting the buyers.
In VistaShopee Pro, Product displaying is no more hustle
for beginners as you just need to upload product photographs and that’s it.
‘The very exciting and helpful feature VistaShopee Pro
provides is that It has inbuilt photo library for standard retail products.’
It also allows you to add options/variant for your products
like size, colour, type etc.
3. Payment Mode
As a small/new business owner,
you’re probably wearing many different hats. Making payments easier for your
customers and team is just one of your many crucial tasks. When it comes to
small business payment options, it pays to make it simple. Make it easy for
customers to pay. Make it easy to find all of your financial information,
whenever and wherever you need to access it.
As a beginner in this ground,
mobile payments are the best suitable option for you.
PayTM , Google pay are some of
the payment ways have boomed in recent era.
To complete the order taking
process, In VistaShopee Pro You can ask buyers for the payment through Digital
wallets or straight to your bank accounts.
Here you can integrate any
payment methods for your orders.
Nice work ! If you have come
this far, You are well on your way to your first online sell.
We want to support as many small
businesses as we can.
Now stop worrying and start your
long yet smooth journey with VistaShopee Pro, your Business friend for life.
The recent ongoing
coronavirus pandemic has severely impacted the businesses of many retailers.
Due to lockdown restrictions and limited working hours the as usual footfall is
very low and as a result they have not been able to generate adequate sales.
Today big online giants
like Amazon and Flipkart have become successful in attracting large number of
customers as they provide many benefits in the form of variety of product
offering, seamless payment options, delivery at the doorstep etc. And hence people
also find these online shops convenient and comfortable.
In fact, a recent
survey has found out that in India this pandemic has affected 82% of retail
Shifting to Online is a Better Option Today:
Today half of the
population in India owns a smart phone with good internet connectivity, so
there is a great scope and a win-win situation for both the customers and the
company. In today’s day and age having an online business is very vital to stay
ahead in this competitive market and earn revenue. And yes, people today not
only use the internet to search and review products online but also actually
sometimes buy their products online too.
of Traditional Business:
Running a bricks-and-mortar
business requires a lot of capital investment and administrative cost in the
form of rent payment, staff salaries and other utilities. And purchasing a
physical store is quite expensive as the prices of the real estate are soaring
Retail business is
restricted to only local markets and nearby regions that limits the scope of
reaching wider customer base.
Many retailers depend
on traditional marketing formats which is extremely costly though they are a
powerful means of advertising.
traditional business into a virtual shop especially in the form of a website or
an app comes with bigger advantages and benefits.
First let us understand what is E-Tailing
“E-tailing or Electronic retailing is the use of internet to sell goods and
services online” .
Actually moving a
retail business online simply increases your visibility in this highly
competitive market. That is the reason why your online presence will act as a
complimentary to your traditional business.
of Going Online:
One of the biggest
reason to bring your retail business online is that you can expand your market
beyond local customers very quickly across varied cities, states and globally
advantage of moving into an online business is that you incur comparatively
less administrative cost.
With a virtual shop you
do not need to have a storage facility instead sell the products through your
app or website and send it directly from the supplier to the customer.
With the help of a
website or app, marketing becomes an easy job as you can integrate social media
pages where you can promote your products and services online. Along with that
website analysis tools will help you to gain insights into your customer’s
VistaShopee is a
platform that offers a helping hand in designing beautiful websites and apps to
many traditional retailers like you and us. So that we can easily expand and
transition our business into the online world smoothly.
With the help of VistaShopee
you can have your own website or app ready with minimal charges and yes, even
with no set up cost. You can have your virtual shop ready… at the earliest
without any prior knowledge of IT.
With VistaShopee you can promote your store easily. You will get a marketing tool named - VistaShopee Smart .
It allows you to add your all business details and products , and it creates catalogs, Brochures, visiting cards, greetings etc. This way your marketing cost will get reduced automatically, and your business sale rises automatically.
In today’s day and time, there has been a huge change in the way people conduct their business.
Initially, retailers used to see their business only from the perspective
of earning just the profit. During those
days approaching and marketing products to the customer was very easy, as
customer’s needs were also limited and simple.
But today due to
internet and technological advancement customers have evolved themselves as “Smart Customers” who are always on the
lookout for high-quality products at reasonable prices. So accordingly
businesses have to change their perspective from company-centric to customer
centric and give more value to customers.
Internet and technology
go hand in hand. Today half of the population has a mobile phone with good
internet connectivity so it would be obvious that they would be on every social
media platform. What today the brands need to have, is to be present where
their target audience is. There is a saying that “Visibility is the key to success in retail”. The more you are
visible the more customers will come to you.
Let us understand what
is mobile commerce “M-commerce or mobile commerce is buying and selling of
goods and services using wireless handheld devices like smartphone or tablet”.
Examples of m-commerce include in-app purchasing, mobile banking, virtual shop
or digital wallet.
Ways To Grow Your Online Business *
Your Niche And Develop A Unique Brand
For any business, it is
very important the niche in which the retailer wants to do business. The type
of industry, customer base, competitors and the type of product you are going
to market all must be well defined properly.
Developing a unique
brand will give you a competitive advantage which is essential to stand out in
the online market. Once you meet those criteria you will have a strong online
presence and will flourish like never before.
Your Audience Well
For any entrepreneur to
be successful it is necessary to understand who their target audience is. The
more you know your audience the better you will cater to their needs and the
more they will turn to your business.
Good market research
will help you to draft a buyer persona that will give you an idea to which
individuals your online business is targeting. This is in turn will help you to
develop a robust digital strategy and increase your online sales.
Is The King
Today content is ruling
allover on every online platform and even audiences consume those content in
different formats like video, audio, and written.
As more and more
businesses transition to an online platform, they need superior content marketing
skills so that their business flourishes online. Blogs can be a great example
to grow online is relatively easy to create also.
A Social Media Presence
In today’s day and time
almost all the people across various ages are present on social share. So it is
necessary you as a business must also be there where your target audience is.
networking sites like FB, Instagram, Youtube, and LinkedIn will give your online
business the needed exposure and engagement to create a mark on the online
So with a perfect
digital marketing strategy and proper understanding of industry market will
give your online business the required boost and success in the online market.
VistaShopee is a
platform that helps businesses like traditional retailers in having an online
presence in the form of a website or an app. Vista Shopee has plans ranging from
499/- to 3999/- so you can choose any plan as per your requirement and business
type. Each unique plan gives access to you with different features and
Explore our website to
find out our plans. Click Here.
Buy any plan and start
your online journey with VistaShopee Today!!